Free Pinterest UTM Link Builder
Add UTM tracking to any link, Etsy listing, ShareASale/Awin/LTK link, or your own blog post, so Google Analytics shows exactly which pin or campaign sent the traffic. Works with any destination URL, not just Amazon.
- Works with any URL and affiliate network, not Amazon-specific
- Keeps existing query parameters (like affiliate tags) intact
- Tag individual pins with utm_content to compare which angle converts
- Runs in your browser, nothing is uploaded or saved to a server
Why tag Pinterest links with UTM parameters
Without UTM tags, Pinterest traffic in Google Analytics often shows up as generic or gets merged with other social sources, so you cannot tell which pin, board, or campaign actually drove a click or a sale. Adding utm_source, utm_medium, and utm_campaign parameters fixes that, every click is labeled before it leaves Pinterest.
This works on top of an existing affiliate link, an Etsy listing, or a plain blog URL. For Amazon links specifically, tag the Associates ID first with the Amazon affiliate link builder, then paste the result in here to add UTM tracking on top. When you are ready to publish, turn any URL into pins with URL2Pin.
Ready to create the pins?
Paste any product or blog URL and URL2Pin turns it into multiple ready-to-publish Pinterest pins — images, titles, descriptions, and hashtags included.
Pins generated in URL2Pin from one product URL
The gap this fixes: Pinterest traffic you cannot trace
Without tracking parameters, a Pinterest click into Google Analytics often lands as generic "social" or "referral" traffic, with no way to tell which pin, board, or campaign actually sent it. Attaching utm_source, utm_medium, and utm_campaign to the link before you publish the pin fixes that permanently, the label travels with the click.
Using utm_content to compare pin angles
If you publish four different pins pointing at the same URL (a common URL2Pin workflow), give each one a distinct utm_content value, like "angle-1", "angle-2". Then in Google Analytics you can see which specific angle actually converts, instead of only knowing the URL got clicks overall.
Stacking with an existing affiliate link
This tool keeps any existing query parameters on the URL, so it is safe to run on a link that already has an Amazon `tag=`, an Etsy listing URL, or a ShareASale/Awin/LTK affiliate link. Build the affiliate link first with the Amazon affiliate link builder if needed, then paste the result in here to add UTM tracking on top before you generate pins.
FAQ
Why tag Pinterest links with UTM parameters?
Without them, Pinterest traffic often gets grouped into generic social traffic in analytics, so you cannot tell which pin, board, or campaign drove a click or sale.
Does this work with Amazon or Etsy affiliate links?
Yes. It keeps any existing parameters (like an Amazon tag= or an affiliate network ID) intact and adds UTM parameters on top.
What is utm_content useful for on Pinterest?
Use it to label which pin variant sent the click (like "pin-angle-2"), so you can compare which angle of the same URL converts best.
Is this only for Amazon links?
No. Use the Amazon affiliate link builder first if you need to add an Associates tag, then paste that link here to add UTM tracking on top. Try the Amazon affiliate link builder.
Related free tools
Use these together, then turn your best URLs into pins with URL2Pin. Full strategy: Amazon affiliate Pinterest guide.
- Amazon affiliate link builder
Paste a product URL + your Associates tag — get a clean link for Pinterest.
- Pinterest affiliate pin generator
Paste a tagged product link → get a pin that keeps your affiliate tag.
- Amazon affiliate link checker
Paste the link your pin points to -> see every redirect, and whether your tag still counts.
- AI affiliate product page generator
Paste a product or affiliate URL → get a shareable bridge page, then pin to it.
Next step: generate pins
Paste a blog or Amazon product URL into URL2Pin — get multiple unique pin images, titles, descriptions, and hashtags in one batch.
Generate pins in URL2Pin →